These days mobile apps are the best means to engage with your customers and take your business to next level. But sometimes you’ve got to understand that no matter how great your E-commerce app is, you can’t control customers decisions 100%. It’s soo frustrating. However, Developing an E-Commerce doesn’t mean the end of task for progressing your business, But there are still things remained to do in order to steer their decision-making process in the right direction. That’s where your app optimization comes in.
Optimizing for mobile app particularly for E-commerce has become obligatory for the survival of E-Commerce business. With the rise in the use of smartphones during the purchasing process (a good part of purchases being achieved exclusively on mobile), not optimizing for mobile users can result in a sizable dip in your sales.
In this article, we focused on completely things that matter to a great extent while delivering indispensable user experience which ultimately matters in Optimizing your E-commerce app.
The utmost prior thing in optimizing E-commerce app is lies in UX and UI design, because with UI and UX determines the experience delivered to the end customer, thereby satisfaction which makes them come back over and over follows, so make your first move about the overall design and user experience (UX) on your E-commerce app. One of the most important aspects is page load speed which delivers the experience.
There is nothing more frustrating to a mobile user than having to deal with an app that creates a mess while purchasing your products. In point of fact, literally half of your customers will go to a competitor app after a bad app experience. Mobile users expect to purchase on mobile should be much easier than on a PC or in-store, so reduce the number of user interactions and make sure those interactions are easy to complete. While designing easy and friendly UI you have to many things like quality Pictures for easy understanding of products, font size and call to action buttons: but don’t make your users have to zoom in to have to do everything.
Ease of use is a top priority for most users, so how do you go about making sure your E-commerce app is perfectly functional for mobile experience? Your E-commerce app UI should be quick, fluid, and simple as possible, so we sorted out some utmost important things.
A slow loading app equals lost revenue: it’s a simple equation. Researchers show that you just have two seconds to get your customers interested; for every second after that, you will lose 10% of your visitors.
If our math & analysis are right, that means it takes just less than 10 seconds for half your visitors to disappear. Therefore It’s no wonder Google is looking for a sub-1-second page load! Check out our tips on speeding up your site to keep potential buyers happy.
Navigation is another key UX issue. If you’re shopping online, it can be pretty frustrating if products don’t appear in the logical place in the navigation. Our UX/ UI designers have some excellent tips on categorizing and listing your products to help shoppers find them more easily. As they point out: “If they can’t find it, they can’t buy it.” They should be able to navigate your products tab in a few swipes and clicks as possible.
When planning your navigation, think in terms of how users look for your products. For example, Amazon understands that some customers know exactly what they want, while others are buying gifts and need suggestions. Their navigation makes it easy to find what you need, no matter which type of buyer you are:
Maximising usage for users & visitors is of uttermost priority while optimizing any E-commerce apps. Carrying out research and analytics for finding out what users like most works great for your business. Knowing the minds & requirements of your customers via analytics and make data-driven decisions is a must do thing in creating personalized experiences & optimizing your app for customers.
If your E-commerce app has a lot of unnecessary clutter and unnecessary content like ads, then try a minimalist approach this time around. So it’s better to make your app interface as simple as possible. Your app shouldn’t make any mess for your customers and visitors from design to functionality. Sometimes its good idea to design your business app in minimum fashion for leveraging great shopping experience to the end users.
Typical in most of the transactions users get stuck up at the payment step, which makes them a mess & loses you the business. Whenever user proceeds from checkout he/she needs a smooth process to go with. The coupons or the Gift code needs to be easily visible and so simple UI demands for payment option too. Also, customers should have the freedom to change the bought quantity, timing, place of delivery etc. Compulsory fields like Address, pin code, Contact no, email etc must be mentioned along with payment mode and time.
At the point when clients need to shop from PC, signing into account isn’t an obligatory advance yet when similar should be performed from cell phones it ends up noticeably compulsory. The customers should have the ease of shopping by making the application must not request login unless the client needs to purchase the specific item from the site.
We all see that Amazon is the master of removing obstacles, with their one-click-purchase button at the cart for their users. Keep your checkout short and sweet, and only asks for the most necessary information possible.
In the fast pace world, Mobile users expect to purchase on mobile to be easier than on a PC or in-store, so it is significant to reduce the number of user interactions or no of pages take to check out and make sure those interactions are easy to complete.
It is found that customers won’t like to engage with any app or website that takes more than 3 seconds, so your next step is to be geared at increasing the speed of your app website. We call it as the ‘3-second test.’ for the reason that most, customers expect a page to load in less than 3 seconds, and if yours doesn’t, you will be penalized by losing your loyal customers. Not only by customers, who will begin to use your app less and less but at the same time, low-quality apps will not rank as well in the app store, making your app harder to find.
For the sake of getting the most out of your E-commerce mobile app experience, you have to run through a few user stories and procedures to measure loading time. If you are not meeting the 3-second threshold speed loading, your app still needs work.
Customers and users have a considerable measure to say in regards to the app that they use all the time. In the event that you need to build change, at that point you require the upfront investment of clients. Despite whether your application is for different organizations or for end-clients, you have to get client input. This should be possible by making a concentration gather before running live with the application. You can likewise have a zone on the application where individuals can share their thoughts with respect to what they might want to find in the app — which can be consolidated into the following variant that you discharge.