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15 Simple Social Media Tips Every Business Needs To Follow

Who doesn’t use social media? Whichever way you look at it, the virtual world is slowly but surely taking over. None more so than in the business sphere. These days you find more and more businesses vying for a place online.One way or another, this was bound to happen. As a business, you’re always on the lookout for avenues that…

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8 Simple Rules for Creating That Perfect Email Marketing Strategy

An email is described as a message distributed by electronic means to one or more recipients via a network. A product of the 1970s, emails have only grown from strength to strength.The past couple of years have seen a serious overhaul in terms of communication techniques and marketing strategies. Even the audience has evolved. But one thing that continues to…

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10 Social Media Trends You Had to Pay Close Attention to in 2018

Social media is a constantly developing world. The one you see in 2018 is markedly different to the one that you started out on, say, 10 years back. Take Facebook as an example. When it first entered the market, it sparked a wave of wonder. Everyone wanted to be on it just for the hype (Remember all those fake birth…

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The Most Effective Tactics For Earning High-Quality Links

Search engine optimization is an ever-changing landscape witnessing the rise and fall of countless techniques and strategies over the years. And the one factor that’s least likely to be forgotten or even change, is that of link-building.It has long been held that link-building, which is the process of getting other websites to link back to your site, is breathing its…

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Influencer Marketing: A Step-by-step Guide To the What's, the Why’s, the How’s and the Who’s

Log onto social media and you're torpedoed with ad posts from some of your favorite accounts. Whether it's the " #ad " trending on Instagram or a YouTube video highlighting a well-known brand - these days you can't navigate social media without discovering the arcane force behind "influencer marketing".But what exactly does one mean by influencer marketing?Influencer marketing is essentially…

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